{"product_id":"founder-to-funded-paperback","title":"Founder to Funded:  Make Your Business Investable with the #1 Bestselling Good to Growing Framework - Paperback","description":"\u003cp\u003e\u003cb\u003eHe was brilliant. MIT-trained, a prior exit, a real product with paying customers. Then a partner asked one standard question about gross margin — and he paused for one second too long.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThat pause cost him the term sheet.\u003c\/p\u003e\n\u003cp\u003eNot because the answer was wrong. Because the pause revealed what the slides couldn't hide: he didn't know his own business at the depth that deploying serious capital requires.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInvestors aren't confused by bad pitches. They're unconvinced by unprepared businesses.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe fundraising industry has convinced a generation of founders that raising money is a communication problem — write a better deck, tell a tighter story, rehearse the thirty most common questions. In \u003ci\u003eFounder to Funded\u003c\/i\u003e, Scott Winters makes the case that this advice quietly sinks more raises than it saves. Because capital doesn't fix a broken business. It amplifies it. Murky unit economics simply become murky economics at a larger, more expensive scale.\u003c\/p\u003e\n\u003cp\u003eThis book is not a guide to pitching investors. It's a guide to building the business that deserves to be funded — and then walking into the room already knowing the answer to every question that matters.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhether you're preparing for a first raise, in the middle of one now, or trying to understand why a strong company keeps hearing a polite \"no,\" you'll learn:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat experienced investors are \u003ci\u003eactually\u003c\/i\u003e buying when they write a check — and why it's almost never the idea, the passion, or the market-size slide\u003c\/li\u003e\n\u003cli\u003eThe \"legibility\" gap that makes smart, credible founders lose deals in the first fifteen minutes — and how to close it before you ever open a deck\u003c\/li\u003e\n\u003cli\u003eHow to see your own business the way an investor sees it, through a five-stage lens that maps directly onto real due diligence\u003c\/li\u003e\n\u003cli\u003eHow to build a financial story from genuine drivers — the kind that survives scrutiny instead of collapsing under a single hard question\u003c\/li\u003e\n\u003cli\u003eHow to prove you know exactly what the money is for, and the operating discipline that shows capital will be deployed well once it arrives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMost fundraising books stop at the pitch. \u003ci\u003eFounder to Funded\u003c\/i\u003e starts with the business. Built on the proven Good to Growing framework, it applies one disciplined method — Evaluation, Weakness Resolution, Business Modeling, Scaling, and Execution — to make your company genuinely investable from the inside out.\u003c\/p\u003e\n\u003cp\u003eThe result isn't a better pitch. It's a \u003cb\u003ebetter business\u003c\/b\u003e — one investors compete to fund.\u003c\/p\u003e\n\u003cp\u003eBuild first. Raise second. Your raise starts here.\u003c\/p\u003e","brand":"bookvault","offers":[{"title":"Default Title","offer_id":48240851583137,"sku":"9798993561561","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7555\/6257\/files\/G2G_ftoFund_26_0614a.jpg?v=1793126271","url":"https:\/\/shop.goodtogrowing.com\/products\/founder-to-funded-paperback","provider":"Good to Growing","version":"1.0","type":"link"}