{"product_id":"founder-to-brand-make-your-business-unforgettable-with-the-1-bestselling-good-to-growing-framework-audiobook","title":"Founder to Brand: Make Your Business Unforgettable with the #1 Bestselling Good to Growing Framework - Audiobook","description":"\u003cp\u003e\u003cb\u003eHer revenue was up forty percent. And she looked exhausted in a way revenue does not fix.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSo she was asked one question — the same one worth asking anyone who arrives with excellent numbers and a hollow expression. If you went silent for ninety days — no posts, no calls, no launches, no you — what happens to sales?\u003c\/p\u003e\n\u003cp\u003eShe did not need time to answer. \u003ci\u003e\"They stop.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThat is the gap this book exists to close. She had a business that sold. She did not have a brand — and almost no one can tell the difference until they are standing on the wrong side of it.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA business that sells produces transactions: you push, the market responds, you push again, and the moment you stop pushing the responses stop, because there was never anything underneath them except you. A brand produces pull — a market that recognizes you, trusts you, and comes looking whether or not you showed up that morning. One is a treadmill. The other is an asset. They can throw off identical revenue for a year, which is exactly why founders mistake the first for the second and pour everything into scaling the wrong one straight into a wall.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eFounder to Brand\u003c\/i\u003e, Scott Winters is precise about what \"brand\" actually means. Not your logo. Not your colors. \u003cb\u003eDurable demand\u003c\/b\u003e — the most valuable asset a company can own, and the most routinely overlooked, because it does not appear on a P\u0026amp;L until the day it is gone.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUsing the proven Good to Growing framework, you'll learn how to build it on purpose:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy the market never buys your product — it buys what your product \u003ci\u003emeans\u003c\/i\u003e — and how to author that meaning instead of leaving it to accident\u003c\/li\u003e\n\u003cli\u003eWhy a great product stays invisible, and how to close the lethal gap between how good you are and how good the market can tell you are\u003c\/li\u003e\n\u003cli\u003eThe three numbers a brand quietly moves at once — margin, acquisition cost, and repeat demand — none of which ever appears as a line item called \"brand\"\u003c\/li\u003e\n\u003cli\u003eHow to turn a passive audience into a community no competitor can copy, defend the brand against imitators and crises, and become the category itself\u003c\/li\u003e\n\u003cli\u003eHow to get yourself out of the frame — so the business no longer stalls the moment you step away from it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt will not inspire you. Inspiration is the cheapest commodity in business, and it wears off by Monday. This is the opposite: a five-stage system for building demand that keeps arriving while you sleep.\u003c\/p\u003e\n\u003cp\u003eA brand is not named. It is not bought, and it is not wished into being. \u003cb\u003eIt is built.\u003c\/b\u003e This book shows you exactly how.\u003c\/p\u003e","brand":"bookfunnel","offers":[{"title":"Default Title","offer_id":48428772130977,"sku":"9798952038011","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7555\/6257\/files\/G2G_Branded_26_0916a.jpg?v=1793127397","url":"https:\/\/shop.goodtogrowing.com\/products\/founder-to-brand-make-your-business-unforgettable-with-the-1-bestselling-good-to-growing-framework-audiobook","provider":"Good to Growing","version":"1.0","type":"link"}